Fine Art Registry™ Press Release
FOR IMMEDIATE RELEASE
MASTERPIECE ARTIST CANVAS SPONSORS FINE ART REGISTRY™ CEO, THERESA FRANKS, TO DELIVER WORKSHOP ON PROVENANCE AND AUTHENTICITY OF ART AND JOIN MASTERPIECE AT THE 2008 ANNUAL NAMTA CONVENTION IN RENO NEVADA
(USA - San Diego, CA, Phoenix, AZ, Reno, NV — April 27, 2008) Masterpiece Artist Canvas, who have for some time been shipping their top-of-the-line Elite Canvases with Fine Art Registry tags already attached, is sponsoring Theresa Franks, Founder and CEO of Phoenix-based web company, Fine Art Registry, to deliver a workshop at the 2008 NAMTA (International Art Materials Trade Association) annual convention on April 30th, prior to the opening of the trade show itself which runs from May 1st to May 3rd.
Ms. Franks' educational session is billed as follows on the NAMTA website:
PROVENANCE STARTS HERE: WHAT ARTISTS NEED TO DO TO PRESERVE THEIR ART AND ITS INTEGRITY FOR FUTURE GENERATIONS
Presented by Masterpiece Artist Canvas, Inc.
1:15 – 2:15 pm
This presentation will cover a whole new concept for artists; one that is not currently available in art retail stores and is only just emerging. This is an answer to how to add value to paintings and other artwork by taking steps to guarantee authenticity and provenance from the day the piece is created.
Fine Art Registry offers a unique system of tagging and registering artwork. The system includes a high tech, tamper-evident tag, which is affixed to the completed piece of art.
The presentation will cover the problems of authentication and provenance, which are so common in the art world today and what steps contemporary artists can take to completely do away with all these problems.
The presentation will include video, slides and an overhead online demonstration as well as showing the tags themselves and demonstrating their built-in security to clarify the concept and how the system works.
About the Presenter
Theresa Franks is the founder and CEO of Global Fine Art Registry LLC. She has spent over 22 years as a Senior Litigation Paralegal specializing in insurance fraud and insurance defense. An avid art collector, upon retiring from the law firm, Theresa realized that there was a serious lack of a system to identify and permanently register valuable artwork, thus inventing the Fine Art Registry System.
Theresa Franks will be at the NAMTA Convention in the Masterpiece booth throughout the trade show to answer questions about Fine Art Registry and the part the organization and system play in adding even more value to the Masterpiece canvases. Artists who buy Masterpiece Elite canvases have their tags already listed on the Fine Art Registry website. When they complete their painting, they simply go online, upload photos of and information about their painting and it is securely registered in the Fine Art Registry database, creating a permanent online catalogue raisonnée as they continue to produce art. If they sell their work, ownership of the piece is transferred online, creating provenance of the piece.
Masterpiece is also the first to be distributing a new Fine Art Registry Membership Card which will retail for $27.50 and will include a Fine Art Registry annual membership and 10 Fine Art Registry tags, redeemable online. Masterpiece will have this product on view at its booth at NAMTA.
"We produce our canvas with quality and longevity as the most senior considerations and we believe that our canvases and the Fine Art Registry tagging and registration system are the perfect match for artists who take pride in their work and want their paintings to last indefinitely into the future with their authenticity and provenance indelibly documented," said Donna Wilson, Vice President for Marketing for Masterpiece. "We are also proud to be the first to offer the Fine Art Registry Membership Card as a retail item available in art stores. We believe that this will be a very popular item with artists who want to register their work, create an online portfolio and add value to every painting they produce."
The Masterpiece Canvas booth at NAMTA will also include live painting demonstrations by Edward Gilmore, Fine Art Registry member who paints on Masterpiece canvas. The huge abstract expressionist paintings which he will paint during the NAMTA trade show will be prizes for raffles which can be entered at Ms. Franks’ educational session or at the Masterpiece booth.
"I am grateful to Masterpiece for inviting me to deliver this educational session on a subject which I am passionate about and which led to the founding of Fine Art Registry in the first place," said Theresa Franks. "This subject is one which is not usually considered in terms of a sales opportunity by art retailers, but it presents many avenues for adding value and increasing revenue for a variety of suppliers of artist materials and products."
ABOUT MASTERPIECE CANVAS:
Tony Sooklaris started Masterpiece in his garage selling custom stretched canvas to artists and galleries in the San Francisco Bay Area. Surrounded by artists in his family, Tony used their feedback and inspiration to build the canvases that suited their needs as well as those of his customers.
Tony's son, John, spent most of his childhood summers stretching canvas. John studied art and artist materials at U.C. Berkeley. After graduation, John came to work in the family business and assumed the presidency in 1982.
Recognized in the U.S. as an innovator of quality, handmade canvas, Masterpiece Artist Canvas has developed the widest assortment of styles and sizes in the industry. Masterpiece is located in San Francisco with expansion to Mexico and San Diego in progress.
ABOUT FINE ART REGISTRY:
Fine Art Registry™ is today's only high tech solution to the age old problems that have existed in the art world since before the Ancient Greeks: How to establish provenance, prove authenticity and ownership, prevent forgery and fakery, deter theft and, basically, make it possible to create, buy and sell works of art with the security of knowing that they are what they claim to be. Full information on FAR® and how the system of tagging and registering art functions is available at www.FineArtRegistry.com.
Useful links:
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